More on marketing, web, and content strategy.
AI Agents in Production: What Working Developers Told Us
Notes from the July session of Concord Software Developers: live agent deployments, the security conversation nobody's having loudly enough, and why you're still the architect.
Ranking #1 on Google Isn't the Same as Closing Deals
A client of ours holds the top local ranking for their service — and still finds selling in their hometown ten times the work. What that gap taught us about visibility versus trust.
We Posted Less on Social and Engagement Went Up 25%
A client's posting volume went down in January. Interactions went up 25%. The data behind quality-over-volume, and the test we now run on every post.
Before You Launch a Podcast, Answer These Five Questions
We sat through two podcast planning sessions this spring — one for a personal brand, one for a community organization. Different shows, same five questions.
Your Website Is a Snapshot of Personality, Not a Filing Cabinet
A creative director gave us the best website brief we've heard in years: don't show everything we've done — show how we think. It applies to far more than creative studios.
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