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The Groove Studio

A podcast and video studio that makes you sound like you've done this before.

Downtown Concord and downtown Winston-Salem. Broadcast-quality audio and multi-camera video, set up so you can focus on what you're saying, not the buttons you're pressing.

Book a session
Looking down the recording desk at The Groove Studio — a lit mixing console centered between two laptops, headphones and microphones either side, against a slatted wood wall.

From the recording session to published content.

  • Multi-camera video recording
  • Broadcast-quality audio
  • Editing & post-production
  • Show notes & transcription
  • Social content package
  • Distribution to all platforms
Record once. Publish everywhere.

Book in Concord or Winston-Salem.

Concord sessions run with a producer and engineer in the room. Winston-Salem is self-service, with our team supporting you remotely.

The Concord studio: a podcast table with microphones on boom arms and four chairs, facing a wall-mounted screen, with colored LED light washing the slatted wood walls.
Concord
Inside Flywheel Coworking
57 Union Street S.
Concord, NC 28025
Producer and engineer in the room
The Winston-Salem studio: a round table with two microphones on boom arms and two chairs, facing a wall-mounted screen against slatted wood walls.
Winston-SalemNow open
Inside Flywheel Coworking
500 W. 5th Street
Winston-Salem, NC 27101
Self-service, with remote FocalGroove support

Studio session pricing.

GrooveLite
Perfect for DIY editors.
Concord$150
1–3 camera angles · 1–4 high-quality microphones
Winston-Salem$150
1 camera · 1–2 high-quality microphones
60 minutes studio time
Raw audio and video files delivered
Book this tier →
MOST POPULAR
GrooveMax
Perfect for busy professionals.
Concord$450
Winston-Salem$350
90 minutes studio time
Everything in GrooveLite
Video editing (multi-cam switching, color grading, licensed music)
Up to 7 social media clips
Custom YouTube thumbnail
Book this tier →

The time listed is actual booking time in the studio. Concord sessions include a producer and engineer in the room; Winston-Salem is self-service with our team on call. We'll help you pick the right one for what you're making, and there's more we can do on request.

Add-ons, billed at $150/hr.

Additional content creation
  • Video editing beyond what GrooveMax includes
  • Podcast intros and outros, reusable across every episode
  • Segment intros
  • Lower thirds
Podcast strategy session
Turn the idea into something real.
  • Content planning and format development
  • Distribution strategy
  • Launch timeline and milestones
YouTube and distribution consulting
  • Platform optimization strategies
  • Content scheduling and consistency planning
  • Analytics review and growth recommendations
  • Multi-platform distribution guidance
YouTube channel setup
  • Complete channel optimization
  • Branding and banner design
  • SEO-optimized descriptions
  • Playlist organization
21+
Clients served
71+
A/V file sets and podcast episodes delivered
16+
Episodes produced for one client's show
0:30
Commercial produced for a roofing company

Why podcasters keep coming back.

“My client interviewed a different podcast company in Charlotte and it was awful — and she asked me for your info.”

Kristi Straw · Host, The Last Straw Podcast
Made here
The Last Straw Podcast
Two seasons and counting for executive strategist Kristi Straw — recorded, edited, and clipped for social, start to finish.
William Ryan Roofing
A 30-second commercial that leads with craftsmanship, finished with licensed aerial footage.

Come see either studio.

Book a session in Concord or Winston-Salem, or come walk the room first. Either way, let's talk.

Book a sessionTour a studio