The brief
STM has been keeping Charlotte-area businesses running for years — managed IT, 24/7 monitoring, the kind of support where the phone gets answered. None of that showed up online. The old site was slow, hard to find, and didn't look like the company behind it.
How we approached it
We rebuilt the website from the ground up and put Cloudflare in front of it, which matters more than usual when your business is literally IT security. Then we did the search work: technical SEO, answer-engine optimization so STM surfaces in AI search results, and dedicated pages for each industry they serve.
We also shot office and team photography so the site shows the actual people who pick up the phone, took over their LinkedIn presence, and started a monthly content rhythm — real stories from real support work, reviewed by STM before anything publishes. Every month they get a plain-English value report: what happened, what it means, what we'd change.
Where it stands today
Their Google Maps listing ranks #1 in their market. Search impressions have grown every single month since launch — from zero visibility to roughly 29,000 impressions a month within six months. And the searches finding them are changing: not just their name anymore, but the high-intent queries like "managed IT service Charlotte" that bring new business.